How To Strategically Use Social Media For Your Own Business

Last time I talked about my thoughts on Social Media as a powerful tool for marketing a product or a service. Now I'd like to talk about some of my thoughts on how to effectively use the social channels.

There are a lot of people that are becoming more and more interested in learning ways to promote themselves today. One of the newest and most useful ways that can help you become successful with a business or product or even an image is through social media marketing, look at this article and see how you can become successful with social media marketing today.

Experiment with letting your customers help out each other. Many social media sites will allow you to put a user discussion forum on your social media page. Not only does this help build a community among your customers, it can help enhance your customer service. Customers may discuss different products with others and come to your sales representatives already knowing what they want.

Try using time-sensitive deals and coupons to generate buzz about your social media pages. This will create a sense of urgency and fans will be more inclined to pay attention to your social media profiles because they do not want to miss out on a deal. They will also be more likely to share the links to these types of deals with their friends.

To successfully market your business on social media, opening a twitter account can help attract new customers. Word on twitter travels fast, and many successful businesses have used twitter to spread the word on discounts or special events occurring at their businesses. You can gain followers by doing this, and news about your business will also be spread by word of mouth.

My thoughts about Social Media and Business

I'd like to start my very first blog post with my thoughts about social media. 

In just a matter of time, Social Media became a huge factor for businesses. I've seen a lot of businesses in the Philippines that are now embracing social media - using it to send their message across a very targeted audience, to interact with their valued customers and find new business opportunities. 

I have seen most big brands that are actively participating on the social channels like Facebook, twitter, linkedin, etc. Most of them actually have got great results and are actually enjoying huge benefits for their business, especially in keeping their brand on top of their own industry.

Looking at the trend, I rarely see any small business engaging social media. Maybe because this is still new and most of them doesn't see yet the benefits of social media for online marketing.

Even small business can utilize social media, especially now that more and more social platforms are going out that are focused on small businesses. Facebook is a good place to start with. Even if you just own a small pastry shop, you can actually attract more customers by using the social media. One good start for you is to display "call to action" messages in your store. One good example is posting "We love to hear your thoughts, let's connect on Facebook". With this, there's a good chance that one customer of yours will likely share something about your pastry - which means brand awareness for the people that will see what that certain customer says about your product. As a result, people would likely want to try out your pastries.

There are still a lot of ways that social media can help your business. Social Media is absolutely FREE, it just takes some effort for you to effectively navigate your way through online marketing. I believe it is worth taking a shot.