My thoughts about Social Media and Business

I'd like to start my very first blog post with my thoughts about social media. 

In just a matter of time, Social Media became a huge factor for businesses. I've seen a lot of businesses in the Philippines that are now embracing social media - using it to send their message across a very targeted audience, to interact with their valued customers and find new business opportunities. 

I have seen most big brands that are actively participating on the social channels like Facebook, twitter, linkedin, etc. Most of them actually have got great results and are actually enjoying huge benefits for their business, especially in keeping their brand on top of their own industry.

Looking at the trend, I rarely see any small business engaging social media. Maybe because this is still new and most of them doesn't see yet the benefits of social media for online marketing.

Even small business can utilize social media, especially now that more and more social platforms are going out that are focused on small businesses. Facebook is a good place to start with. Even if you just own a small pastry shop, you can actually attract more customers by using the social media. One good start for you is to display "call to action" messages in your store. One good example is posting "We love to hear your thoughts, let's connect on Facebook". With this, there's a good chance that one customer of yours will likely share something about your pastry - which means brand awareness for the people that will see what that certain customer says about your product. As a result, people would likely want to try out your pastries.

There are still a lot of ways that social media can help your business. Social Media is absolutely FREE, it just takes some effort for you to effectively navigate your way through online marketing. I believe it is worth taking a shot.